Dwyana Wade says the NBA teams should “make it” about basketball instead of trying to get a quick fix from fans who just want to see the game.
Speaking on “The Herd” with host Matt Lauer and ESPN.com senior writer Chris Herring, the former NBA star said the NBA is in the middle of an identity crisis.
Wade said teams need “to make it about sports and not about basketball” and said he wants to be the best at his job.
“There’s no need to make it basketball,” Wade said.
“I think it’s the NBA’s job to be a brand, it’s their job to make a brand and the fans need to see that and that’s what I’m trying to do.”
Wade also said it was time for the NBA to “get back to basics.”
“The last thing you want to do is make it the NBA of basketball,” he said.
“The league needs to get back to being about basketball and focus on what matters in sports.”
Wades comments come after the league and the players union announced the introduction of a new union and a new collective bargaining agreement.
The NBA has been negotiating with the players’ union and the Players Association since the 2016-17 season and reached a deal that included a four-year contract for each team.
The agreement also included the creation of a salary cap, which has helped keep the salary cap in check, and a collective bargaining process that has helped get players back to work.
The players are hoping to have the new contract by the end of the month.